Grooveworx has been providing most of the radio branding ids for BBC Radio 2 since 1997. Unfortunately, in January, 2011, GrooveWorx was notified that Radio 2 would be putting their imaging station sound package out for bid. We, along with other industry leading production companies, submited demos for the pitch. Upon hearing our demos, BBC Radio 2 contacted us and asked us to produce the package. This was quite a compliment and reinforced our belief that we create some of the best radio imaging on the planet. Unfortunately, we were unable to come to agreement on the publishing terms and therefore the next Radio 2 package will be produced by someone else instead. However, we granted our Heritage Melody logo that was created back in 1997, for use in the next Radio 2 package. We are very proud of the work we have produced for Radio 2 over the last fifteen years and wish that we could have continued to do so for fifteen more, but at least our Heritage Melody logo will remain on the air.
Have a listen to the package that we delievered to Radio 2. I think you will hear for yourself how we raised the bar for this package.